How to develop a product roadmap?

The product roadmap highlights where the organization is, where the organization wishes to be, and how it will get there.

Developing a Product Roadmap

Road mapping is a key component of strategic planning. The act of creating a product roadmap may catalyze discussions about where and why you will focus your efforts. When your product strategy is linked to implementation, you will always be able to trace the impact of your efforts. In this article, we explore the concept of a product roadmap and discuss how it benefits a business/startup.

Road mapping is a key component of strategic planning.

What is a Product Roadmap?

Building a product isn’t something you can do in one night, one day or even one week. It needs concentrated efforts that are reliable, adaptable preparation and many other logistics to consider. Product roadmap refers to the planning that goes into creating a new product or feature.

A product roadmap depicts how a product manager intends to produce a product and contains the budget and strategy to produce it. It is a strategy for creating your product and a plan for how it will satisfy a set of commercial objectives.

A product roadmap depicts how your product will evolve. It outlines where the organization is now, where it wants to go, and how it will get there. It is a useful reference for teams to plan activities and carry out the strategy.

A product roadmap is not a to-do list for operations. Rather, it is a strategy document that will assist you in developing a plan for your product and keeping your team on track in carrying out that plan. It is a tool for sharing your product vision and carrying out product strategies.

Here are a some of the tasks that a product plan accomplishes:

  • Describe the vision and strategy for your product.
  • Create a strategy for executing your product’s strategy.
  • Ensure that all stakeholders are on the same page.
  • Discuss and plan all of the situations as soon as possible.

Why are Product Roadmaps Important?

It takes tremendous effort to create and deliver a product. It requires real commitment towards your goals — from product management and product marketing to engineering — to pull it off properly. This devotion is best exemplified by the product plan. It is a guarantee to your team and consumers that you will be held accountable for the most important tasks.

Roadmaps are extremely effective communication tools. However, there are also other significant advantages to using one. Product roadmaps, in particular:

  1. Back up your vision and strategy
  2. Create an action plan for bringing your strategy to life.
  3. Allow time for debate and scenario planning.
  4. Boost motivation
Product Roadmap highlights the Vision and motto of the company.

Who is Responsible for Creating a Product Roadmap?

Creating a product plan should be a collaborative endeavor. While it is easy to veil product priorities in mystery, teams thrive when transparency and honesty are valued. This is especially true if you’re working on numerous products or providing support for legacy software.

Product managers are in charge of the product roadmap. He/she is in charge of gathering research, ideas, and feedback, translating and prioritizing these materials into features, and eventually constructing the roadmap itself. They also determine when and how to construct the best roadmaps for the team.

Ultimately, the product management team (or product manager) should be responsible for what makes it onto the roadmap and updating it as needed.

How to Build a Product Roadmap

1. Define your product’s goals

The product strategy describes how you intend to accomplish your product vision. It connects your product vision and roadmap by converting the vision into activities that will be emphasized in the roadmap.

Product strategy assists you in developing your future product and thereby, lays the groundwork for your roadmap.

Your product strategy should contain information on:

  1. What kind of a product it will be
  2. Who are the customers
  3. How it will fit into the market
  4. How it will create value for customers
2. Keep your roadmap clear and concise

Product development goes a lot more smoothly when everyone on the team is working toward the same goal. However, this can only happen if the entire team understands the product and its role in its development.

It’s critical to maintain your roadmap basic and straightforward. You may believe that a complex game plan will outline each stage of your accomplishment, but this approach will only result in miscommunication and missed deadlines. The key to keeping staff focused and motivated towards the same objective is to have a clear and concise plan.

3. Breakdown features into user stories

Product features can help you quickly understand your product. However, the problem is that they can’t easily fit into sprints. Hence, breaking down features into sprints is essential for further simplification.

Here are some examples of how features can be broken down into user stories:

  1. Individual workflow stages can be used to divide features into user stories. It will assist you in better understanding your product and planning your efforts.
  2. Organize features by happy/unhappy flow, or how functionality acts when everything goes smoothly versus when there are exceptions, deviations, or other issues.
  3. Sort features according to the data types they return or the parameters they must manage.
  4. Break down features into Create, Read, Update, and Delete activities.
5. Set a timeframe

A destination is required for a roadmap. Set a rough but reasonable timetable based on your intended objective and the difficulties you’ve discovered.

Are these problems with apparent easy fixes that you can test in a few months? Or are you committed to major strategic changes that might take years to fully implement?

Remember that transformation takes time. A product roadmap, on the other hand, should demonstrate progress early on, so you don’t commit to chasing outcomes for years on end.

6. Customize the roadmap for your stakeholders

The process of creating and delivering a product requires several teams, each of which has its own set of ambitions. While your development team may be interested in seeing the product’s development aspect of the product roadmap (i.e., what technology they’ll be expected to use, when they’ll be expected to complete the work, etc.), your investors may be looking for an overview of how you plan to grow market share over the next few quarters.

As a result, personalizing your product roadmap to showcase the specific facts they’re looking for is critical.

7. Review your product roadmap

There’s a good chance your product roadmap won’t be ideal. And that’s just OK. You’ll have to rouse your staff to fulfill deadlines if unexpected barriers arise. It’s all a natural part of the procedure.

You may, however, protect your roadmap by evaluating it whenever you have an issue.

The details in your roadmap are not set in stone. As the priorities of your company change, and as the customer needs and market trends evolve, updates to your product roadmap along the way will be inevitable. 

How to Validate a Product-Market Fit?

Have you ever thought about how to establish a business when you’re unsure whether your product will meet market demand? If you’re an entrepreneur, you’ve almost certainly done so. Finding the ideal approach is difficult, whether you’re disrupting the industry with creative ideas or tackling issues in your unique way. That is why the majority of businesses suffer in their early phases of development.

To bring your product strategy to light, every product must be validated for product-market fit before launch and through successive iterations. Every company needs to validate its product-market fit to go further in the product development phase. 

In this article, we explore ways to validate a product-market fit. But before we do that, let’s understand what a product-market fit is.

The goal of a product-market validation is to reduce risk and validate a product concept within its intended market.

What is a product-market fit?

Product/Market Fit is a well-known idea in the startup community. While it is commonly used in discussions about new high-growth businesses, it does not appear to have caught on in the rest of the business world.

Product-market fit refers to a situation in which a company’s target consumers buy, use, and tell others about its product in sufficient numbers to keep it growing and profitable. It is the degree to which a product satisfies strong market demand. Product-market fit happens when you successfully identify your target customer and serve them with the right product. 

What is product-market validation?

The most important milestone for a business is the confirmation of a Product-Market Fit (PMF). It entails demonstrating that the product has progressed to a point where the market is willing to purchase it. While founders are focused on consumer research and product creation before Product-Market Fit, but post it, they may attract larger investments, ramp up marketing operations, and accelerate the company’s growth.

Most product ideas sound fantastic in our heads, but many fail the moment they reach the hands of a client. Because entering the market with a new product is always risky, real-world user testing is an essential pre-launch duty. The goal of a product-market validation is to reduce risk and validate a product concept within its intended market.

When people are satisfied with the core product’s utility and usability, product-market fit is accomplished.

Ways to validate product-market fit:

Here we will look at some of the ways to validate product-market fit:

  • Look at similar market trends

If the market you’re evaluating is slightly comparable to another market that already exists, research patterns in the more established market. Determine what works and what doesn’t, and then include that format into your offering. For example, if you are developing a yoga app, look at popular fitness applications rather than attempting to discover something entirely different, such as an app for sports vehicles.

  • Listen to feedback

The greatest method to truly grasp what your target audience desires is to listen to their input. If you are confident about your product’s capacity to address an issue, you should not be afraid to invite people to offer comments on it. Hearing what others think about your product can help you discover its strong and weak features.

  • Conduct customer surveys

Conducting surveys is an excellent technique to get a large amount of information. Using Google Consumer Surveys is one solution that will help you to keep prices down while keeping accuracy. You may learn what your users/customers think about your product and why they like or dislike it.

A well-designed survey can quickly (and inexpensively) help you develop insights into the preferences and behaviors of your target audience. Sending your survey just to your most enthusiastic or engaged consumers, for example, can distort your results. If your budget allows, use a marketing survey firm to assist with outreach and identifying the best responders.

  • Focus on customer engagement

Customer interaction is the most effective technique to determine whether a product is suitable for its target market. According to studies, goods that can successfully engage their users/customers will prosper. If you are enthusiastic about your product, you should have no trouble attracting adoring admirers who are prepared to tell everyone they know about it.

When you can preview new products or products in development to existing clients to measure their reaction or degree of interest, the magic takes place. Existing clients are already advocates of your company and usually have a keen interest in what’s to come.

  • Focus on customer retention

The greatest approach to assessing product-market fit is via retention. If you can keep your users, you can be confident that they love using your product and will continue to do so for a lengthy period. A high retention rate indicates a consistent cash flow and long-term prosperity.

A few things to remember during this journey are: 

  1. A product will prosper only if it answers consumer needs and offers a compelling value proposition.
  2. Many products don’t sell well because product managers fail to test them thoroughly enough before launching.
  3. Too many organizations, especially during the post-launch phase, spend more on advertising a product than on guaranteeing its functionality, and as a result, the product fails.

When it comes to evaluating a product and finding a market fit, marketing is a valuable tool. So, take the time to investigate and test your theory before launching your big idea into the market.

What is a Product-Market Fit?

Product-market fit is a well-known idea in the startup community. While it is commonly used in discussions about new high-growth businesses, it does not appear to have caught on in the rest of the business world.

Product-market fit refers to a situation in which a company’s target consumers buy, use, and tell others about its product in sufficient numbers to keep it growing and profitable. It is the degree to which a product satisfies strong market demand. Product-market fit happens when you successfully identify your target customer and serve them with the right product. 

Steps to Achieve Product- Market Fit

How to Achieve Product-Market Fit?

One of the most crucial goals for a business is to achieve product-market fit, yet it is also one of the most misunderstood notions.

According to Dan Olsen, a product management specialist and author of The Lean Product Playbook, product-market fit is the point at which a firm has produced a product that provides significant value for consumers. 

In his book, Olsen proposes a six-step framework termed the Lean Product Process that can help get your team started:

1. Determine your target customer

The first step is to determine the target customers. Target customers ultimately decide how well a product meets their needs. We need to use market segmentation to clearly define the target customer. The splitting of the entire market into market segments, which are made up of potential customers with similar wants and behaviors, is known as segmentation. 

This process has four steps: Analyzing your product or service, Familiarizing yourself with your competition, Choosing segment criteria, and Performing research.

2. Identify underserved needs of that customer

Once you’ve created a target customer hypothesis, the next stage is to figure out their unmet needs. Determine the exact requirements for a solid market opportunity. In order to provide value to clients, address any needs that are not being satisfied appropriately.

3. Define your value proposition

A value proposition defines how a product will fulfill consumer demands better than the competitors. It helps to determine which client wants your product can meet. Determine which of your product’s distinctive characteristics will excite customers and how your product will surpass the competition.

4. Specify minimum viable product (MVP) feature set

After you’ve determined your value proposition, the following stage in the Lean Product Process is to select the feature set for your minimal viable product (MVP) candidate. You will not begin by building a new product that delivers on your whole value proposition since it would take too long and be too risky.

This strategy focuses on developing what is required to provide enough value to your target consumer to prove that your product is on the right track.

5. Develop your MVP

You’ll want to test your MVP candidate with clients once you’ve determined the feature set. To accomplish so, you’ll need to develop a user experience (UX) that you can display to potential clients.

The Minimum Viable Product, or MVP, is a development strategy in which a new product is brought to the market with basic characteristics that are sufficient to pique the interest of consumers. Only after receiving adequate feedback from the product’s early consumers is the completed product offered to the market.

6. Test your MVP with customers

Once we have created the MVP, the next step is to gather valuable feedback from the users.

Observe what the target client says and does while using the prototype during the test. To elicit deeper insights and maximize the value of user tests, ask clarifying questions.

Product-market fit is the degree to which a product satisfies strong market demand.

How to Measure Product-Market Fit?

In theory, you may test product/market fit through surveys that determine what proportion of your consumers consider your new product to be a “must-have.” However, product-market fit is more about an in-depth and realistic grasp of who your consumers are and how they feel about you and your product than it is about hypothetical statistics and percentages.

Is it creating organic growth, where people spread the word on their own? Are people willing to pay for your product? If they are, you have a product-market fit. 

Your product/service will most likely satisfy a tiny part of the market as a startup or early-stage firm. If you want to acquire this knowledge in the first place, you must first establish a relationship with your consumers and communicate to them (over and over again).

Who is Responsible for Creating a Product-Market Fit?

We usually link product-market fit with product management and marketing, but, in reality, achieving it is a company-wide effort. All departments contribute to the company’s achievement of this significant milestone, including sales, business development, support, and finance.

What is a go-to-market strategy?

You’ve got a surefire idea. Maybe it’s for a brand new business, or perhaps just a new product or service at your current company. Whatever it is, to make your dream a reality, you need a go-to-market strategy.

The go-to-market strategy is an action plan that outlines the steps an organization will take to launch its product in the marketplace, achieve its key value propositions, satisfy customers, and meet its revenue and profit targets. It helps define the ideal customers and specifies how a company will go about releasing a new product, promoting it, and ultimately selling it to its customers.

The following elements comprise a product’s go-to-market strategy:

  • Methods and channels of sales
  • Training the sales and support team
  • Pricing strategy
  • Budget for product launch and marketing

The go-to-market strategy is an action plan that outlines the steps an organization will take to launch its product in the marketplace

Benefits of Using GTM Framework

Continue reading “What is a go-to-market strategy?”

How to Raise Money for Startup?

Even the most creative ideas or business plans can only help a startup business progress so far. To grow a business, it is inevitable that you will need funding.

Launching any business requires capital investment, whether the startup is any type of MSME or large enterprise. There’s a need to purchase equipment, rent offices, hire staff, and, most importantly, grow. 

So unless you’re independently wealthy, you will require outside capital to do these things.

But where to start? If you’re wondering how and when to raise money for a business, you’ve come to the right place. In this guide to startup funding, we’ve compiled a list of some business fundraising channels you can take advantage of. 

Fundraising is a necessary and sometimes painful task most startups must periodically endure.

Why raise money?

Funding refers to the money required to start and run a business. It is a financial investment in a company for product development, manufacturing, expansion, sales and marketing, office spaces, and inventory.

Continue reading “How to Raise Money for Startup?”

How to take a business idea forward?

While many people have great business ideas, a small percentage of those actually follow through on them.

You just came up with a great new business idea – so now what?

If you are intent on getting your idea off the ground, this article is for you! 

While coming up with great ideas isn’t easy, putting those ideas into action is much more difficult. In order to turn your dreams about the next best service or product into a tangible, valuable reality, you need to take the right steps.

Continue reading “How to take a business idea forward?”

What is a startup company?

Is a startup a company that has just started? Is it a smaller version of a large corporation? Is a startup a tech company necessarily and is every new tech company a startup?

With some startup or the other raising eye-popping investments from big venture capital firms every other day, there’s a lot of interest in and noise around startups. And there’s an equal amount of confusion as to what they really are. This article takes a look at all the things that make a startup a startup, beginning with answering the question: What is a startup company?

Startup employees sitting around a table with laptops
A startup is a young company with many unique features.

Table of Contents

A. Definitions of a startup (including under the Startup India initiative)

B. Difference between a startup and a small business

C. Difference between a startup and a mature company

D. Features of a startup

  1. Innovation
  2. Growth intent
  3. Business model
  4. Uncertainty
  5. Risk
  6. Funding
  7. Exit

E. Common questions about startups

  1. Are only tech firms considered startups? Is every tech company a startup?
  2. How do startups get funding? Does every startup need external funding?
  3. How many founders should a startup have?
  4. What are the stages of a startup?
  5. When does a startup stop being a startup?
  6. What is a unicorn startup?

How To Find A Problem Worth Solving?

Ideas are the raw material for innovation. But it doesn’t suffice merely to have great ideas. What entrepreneurship calls for is ideas that can work. What that essentially means is that your ideas are good if and only if there are any takers for them. Ideas that solve real-world problems always have takers. So, it’s not ideas that you base your business on. It is problems that need solving that you base your business on.

One of the most important things you can do to insure your startup against failure is to identify a problem before you create a solution. So, the question is: How to find a problem worth solving? Over the next few minutes, we will go over a series of questions which will help you find a problem that needs solving.


Top 10 Reasons People Become Entrepreneurs & Why You Should Become One Too

There is a special appeal about entrepreneurship. Starting a venture of your own, being your own boss, doing things you love… what can be more charming than living life on your own terms? So many people dream of becoming entrepreneurs; yet so few actually choose to become one. After all, giving up the financial security of a job to embrace the risk and uncertainty of entrepreneurship takes courage. But for those who dare to take the road less traveled, entrepreneurship offers rewards that are unmatched by any job.

There are dozens of reasons why people become entrepreneurs. Here are the top 10 ones that successful entrepreneurs cite as to why they chose entrepreneurship as a career.


What Does It Mean To Be An Entrepreneur?

What is the fuss around entrepreneurship all about? Isn’t entrepreneur just a fancy word for businessman/businesswoman? Why is entrepreneurship talked about like it’s a whole new concept when people have been doing business since forever? These are all valid questions to ask at a time when everyone, from the government to the media to the schools and the universities, seems to be really thrilled and excited about entrepreneurship.

Before we get to “What is entrepreneurship?” and “What does it mean to be an entrepreneur?”, here’s a quick experiment for you. Go to Google Search and type entrepreneur. Open another tab and, this time, type businessman. Compare the image results the search engine throws up. Elon Musk, Bill Gates, Steve Jobs, Mark Zuckerberg – these are the people whose photos Google associates with the term entrepreneur. What does the search for the term businessman return? Stock photos of stylish men clad in suit and tie, but no real living men or women! Strange, isn’t it?