Category: Starting A Business

What is a go-to-market strategy?

You’ve got a surefire idea. Maybe it’s for a brand new business, or perhaps just a new product or service at your current company. Whatever it is, to make your dream a reality, you need a go-to-market strategy.

The go-to-market strategy is an action plan that outlines the steps an organization will take to launch its product in the marketplace, achieve its key value propositions, satisfy customers, and meet its revenue and profit targets. It helps define the ideal customers and specifies how a company will go about releasing a new product, promoting it, and ultimately selling it to its customers.

The following elements comprise a product’s go-to-market strategy:

  • Methods and channels of sales
  • Training the sales and support team
  • Pricing strategy
  • Budget for product launch and marketing


The go-to-market strategy is an action plan that outlines the steps an organization will take to launch its product in the marketplace

Benefits of Using GTM Framework

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How to Raise Money for Startup?

Even the most creative ideas or business plans can only help a startup business progress so far. To grow a business, it is inevitable that you will need funding.

Launching any business requires capital investment, whether the startup is any type of MSME or large enterprise. There’s a need to purchase equipment, rent offices, hire staff, and, most importantly, grow. 

So unless you’re independently wealthy, you will require outside capital to do these things.

But where to start? If you’re wondering how and when to raise money for a business, you’ve come to the right place. In this guide to startup funding, we’ve compiled a list of some business fundraising channels you can take advantage of. 

Fundraising is a necessary and sometimes painful task most startups must periodically endure.

Why raise money?

Funding refers to the money required to start and run a business. It is a financial investment in a company for product development, manufacturing, expansion, sales and marketing, office spaces, and inventory.

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